RELIANT LIGHTS YOUR HOLIDAYS

When customers call 1-800-RELIANT during the holidays, they are greeted with cheery voice messages from Matthew McConaughey and Reliant.

CLIENT

Panagra Brewing Co.

CHANNELS

Print, Digital, Social, Experiential

CHALLENGE

Create a new brand of craft beer casual enough for hipsters, but elegant enough for wine drinkers, to be the beer of all things creative.

SOLUTION

Reposition craft beer as the beverage for making things happen. A new occasion and a new look, for a new kind of beer.

My partner and I came up with the look/feel/tone/branding of this new beer company from top to bottom. We started with a blank can(vas) and the inspiration brewed from there. 

target: 20’s-40’s who like to entertain

objective: develop a winning client pitch for triscuit

quote: “a great head start into working with clients, and even better that this pitch was created primarily by interns. you know, us little people...winning big accounts”

functions: concepting, copywriting, campaign development, web advertising concepts, and out of home ideas.

I was the only junior at SapientNitro when my creative director had the crazy idea of giving me the reins on the vitaminwater account. here’s how it went…

CLIENT

Zumba

CHANNELS

Digital, Social, Experiential

CHALLENGE

Create excitement and engagement for a premium, exclusive vacation (the first official Zumba Cruise) to an audience who doesn’t typically commit beyond their Zumba Classroom.

SOLUTION

Create a call to port that only the Zumba lover can hear stirring that inner instinct to grab their girlfriends, and take the Zumba to the next level— the high seas.

CLIENT

PRINGLES

CHANNELS

YouTube - Facebook - Twitter - Instagram

MY ROLE:

Designed and constructed four sports arenas out of Pringles materials for use in our short form social content. 

ARENAS BUILT:

Football - Basketball - Soccer - Hockey

CLIENT

NRG/SEPTA (Southeastern Pennsylvania Transit Authority)

CHANNELS

Outdoor, Transit, Print

CHALLENGE

Leverage NRG’s partnership with SEPTA to create brand awareness and educate potential customers on energy deregulation. What does that mean? Basically, people are not aware of NRG or that they can actually CHOOSE their energy provider in a city like Philly. We also faced the challenge of renaming a formerly established station.

SOLUTION

Launch a fully integrated station domination using copy driven takeover ads throughout all of SEPTA’s marketing channels. (Subway ads, bus wraps, train wraps, posters, digital ads, etc)

ROLES

All Copy: CandiceMonster

Design: Lauren Daniels

CLIENT

FIU Online

CHANNELS

Print, Digital, Social

CHALLENGE

There are so many barriers when getting an online degree, how do we remove them and motivate consumers to take that next step?

SOLUTION

There are many reasons to say no, but you only need one to say yes. Remind consumers of that honest, and sometimes funny voice in their head that knows all the reasons (big and small) that planted the idea of getting their degree, in the first place.

All of these lines were written by Candice Monster 

CLIENT

King Ranch 

CHANNELS

E-Mail Campaign

CHALLENGE

Maintain a monthly e-mail campaign that creates brand awareness, and drives online and in-store sales. 

target:  35-49 moms, work part time, high school education, some college. 

objective: develop a integrated marketing communications program for dial soap using advertising, sales promotion, and collateral.

quote: “the big idea here is: the classic clean. by going back to the basics i was able to figure out the consumer”

functions: copywriting, art direction, photography, market research 

All images were photographed by candice monster

objective: come up with tagline options to launch oneblood, an innovative & forward thinking blood donation center. 

worked at phil fung studios 2012-2013

-taught children's art classes ages to 6-12

-in house graphic designer

-artist and salesperson

-wine and design assistant